Ethnographic Research/In-Homes
Contact Us @ 626.577.1991
GRG 915 Glen Oaks Blvd. Pasadena, California 91105 626.577.1991
- A great way to go in-depth with a small number of target customers and observe how they actually live, shop, socialize, etc.
- Ideal for profiling and diving deep into the behavior and decision-making process of individual respondents
- Well-suited for interviewing highly engaged or expert participants
- We hate to do these -- time consuming, hard to make a profit, clients in somebody's home is usually trouble -- but sometimes we weaken if it's interesting enough.
GRIECO
RESEARCH
PRACTICINGTHEARTOFQUALITATIVERESEARCH
GROUP
