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Internal Brand Audits
                                        Contact Us  @  626.577.1991
GRG                 Pasadena, California      91105            626.577.1991
  • Grieco Research has executed internal brand audits for major brands

  • Typically consist of in-depth interviews with key executives within a company, along with other stakeholders -- in order to identify perceived internal strengths/weaknesses and external opportunities/risks from an internal point-of-view

  • Oftentimes are an ideal counterpart to consumer focus groups, yielding two different perspectives on the brand

  • Can also be a cost-effective alternative to certain qualitative methodologies



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