Internal Brand Audits
Contact Us @ 626.577.1991
GRG Pasadena, California 91105 626.577.1991
- Grieco Research has executed internal brand audits for major brands
- Typically consist of in-depth interviews with key executives within a company, along with other stakeholders -- in order to identify perceived internal strengths/weaknesses and external opportunities/risks from an internal point-of-view
- Oftentimes are an ideal counterpart to consumer focus groups, yielding two different perspectives on the brand
- Can also be a cost-effective alternative to certain qualitative methodologies
GRIECO
RESEARCH
PRACTICINGTHEARTOFQUALITATIVERESEARCH
GROUP
