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Grieco Research Group offers a full range of qualitative services and custom research solutions to deliver the critical insights you need and to fit within your budgetary requirements.

Our services include (click on any to learn more):


 

Our Services
                                        Contact Us  @  626.577.1991
GRG                 Pasadena, California      91105            626.577.1991
A Little About Qualitative Research 




  • Seeks in-depth understanding of target's opinions/mindset

  • More exploratory and emotion-based than quantitative -- addresses perceptions, feelings, attitudes, values, motivations, behavior

  • Rule of thumb: use qualitative for depth ("How?", "Why?"), and quantitative for breadth ("How Much?", "How Many?")

  • Forms of qualitative include: focus groups, IDIs, Dyads/Triads, Ethnos



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